Perhaps the most interesting and ironic form of Jewish volunteerism during Christmastime is the phenomenon of the Jewish Santa Claus–Jews who don Santa outfits to play the role of Santa at retail businesses, hospitals, shelters, and private homes. Examples are myriad as illustrated by comedian Alan King, who often told about his encounter with a Yiddish-speaking Santa Claus at the corner of 57th Street in Manhattan. The Jewish immigrant from Ukraine justifies to Alan King his “ho-ho-ho” getup by quipping in Yiddish: “Men makht a lebn“—a man has to make a living!
A pay check, however, is not the main reason Jews volunteer to dress up as Santa. Jews who act out the part of Santa do so for altruistic reasons, some for evoking pleasure and others because Christmas was part of their holiday celebration growing up. Still others, like the one in Alan King’s bit, may do so for commercial gain. No matter the reason or combination of reasons, certain Jewish Santas stand out from the so-called mainstream. Ben Sales of the JTA (Jewish Telegraphic Agency) recently reported about Rick Rosenthal, an Orthodox Jew from Atlanta whose full-time profession is to be Santa: “If you look at the world as children do, that’s a better feeling. I’m a better person and a better Jew because I’m Santa.” Rosenthal, according to Sales, has expanded upon his Santa profession. He and his wife run a Santa school, Northern Lights Santa Academy, that “hosts three-day weekend seminars on how to be Santa. The school covers everything from fashioning a good costume to making sure you have legal and insurance protection in place. But the seminars also promise fun times, like a Christmas movie screening and a photo op with a live reindeer. The couple also runs the National Santa Agency, which books a network of 100 Santas, Mrs. Clauses and elves for private parties and events.” And, as Sales reports, Rosenthal is a “member of the International Brotherhood of Real Bearded Santas.”
For another current example of a Jewish Santa, see: http://jewishjournal.org/wp-content/uploads/2018/12/2018_12.20_JewishJournal.pdf
For more on this topic, See AKosherChristmas blog posting “Where Can I Get a Santa Suit?” dated December 2, 2102, and also the preeminent resource on American Jews and Christmas: A Kosher Christmas: ‘Tis the Season to be Jewish by Joshua Eli Plaut, Ph.D. (which is available on amazon.com at https://www.amazon.com/s/ref=nb_sb_noss_2?url=search-alias%3Daps&field-keywords=a+kosher+christmas).